Monday, February 03, 2014

Brand Unicorn

Pyramids, onions, keys. All of them ways of expressing your 'brand architecture'. They are all different, but exactly the same: someone in the marketing dept. gets in a tizz about it, you spend months doing it, the CEO approves it then it's laminated and stuck on a wall in the 4th floor & no-one  ever looks at it again.

All that is set to change with my new branding tool, the Brand Unicorn(TM).  It is really great. Any idiot can use it and any idiot can see why it's great.  It will work for you whether you own an ice-cream shop on the South Downs called "Betty's Whips" or whether you are IBM/Unilever.

If you are not an idiot but wish to introduce the BrandUnicorn (TM) into your marketing department, I am very happy to come and explain it to any idiots you may have in your team. My day rate is $2,000 and I am worth every penny.

Here goes.

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