Monday, October 09, 2006

Day 91: I Wonder What Has Happened to Clarks

I thought Clarks shoes could only be bought in shops that smell of wee, run by men in grey polyester trousers selling Cornish Pasty shoes and cushioned insoles to the bunioned.

But in Clarks in Oxford Street, it is all white and glass with music on the soundsystem, and the shop assistants are all under the age of 16 and leap on you with their teeth bared. They have headsets on and bark instructions to the Shoe Monkeys in the basement in weirdly accented English: "For me a favour please Peter, what the shoes yes, Aldo in the size 41, black, sharp-quick please ciao ciao". There was an old lady in there but she looked a bit scared, so left and went to John Lewis where she will have been no happier.

I don't know what the world's coming to. Next thing I know you'll be able to buy nice clothes in Sainsburys and talk to people on a telephone in the street without any wires.

5 comments:

nmj said...

hey nwm, am fairly new to your blog and notice you often describe how things smell, are your olefactory senses especially sensitive?! clarks are fab, they are comfy and COME IN HALF SIZES and if you search and search and search you can find at least one pair of funky shoes in their stores now and then. . .

NON-WORKINGMONKEY said...

Ooh do I? I hadn't noticed. Weird.
I bought 2 pairs of shoes in Clarks. Because they came in half sizes, and were a) slightly saucy; b) very fucking comfortable. Both of these things are good.

Anonymous said...

This reminds me of the embarrassment I felt when a sophisticated American friend of mine proudly showed me her Clarks shoes, bought in an expensive emporium in Los Angeles. I managed not to blurt out that only schoolchildren, midwives and old men wear them in Britain. But times do change, mostly for the better, although sadly, neither the smart interior nor the chic styles have yet arrived in Hammersmith. I could get a nice pair of comfy sandals though, if I really wanted to, or some strappy plastic stilettos - ideal for winter when worn with cosy socks

Anonymous said...

The ones to go for - and I do mean the only ones to go for - are the ones called Clarks Originals. They are like a wonderful prehistoric stone only recently found for the greater understanding of civilisation, so novel and so unknown are they/

NWM, I too recently purchased an amazing TWO pairs of Clarks (Originals) shoes (one of which even featured in pone of my best recent posts), and have had endless compliments, even in my rather clothes-a-holic circles. An acquaintance was exclaiming over the lovely dark-plum flats in metallic leather with dark purple velvet bows across the front, and when she said "where on earth did you get them? Do you havce some secret place no one knows about?" I said, "Yes, it's the last place you'd think." There was a silence. Then she said, "... Clarks??"

And have I ever had even the tiniest of blisters off them? I think we'll find the answer is no.

NON-WORKINGMONKEY said...

MM - get yourself down to Oxford Street, or indeed the marvellous www.clarks.com, wherein you will find Shoes of Joy and Beauty. but not the party shoes. They're shit at them.

Miss Baroque - I have some boots so foxy and yet so practical I almost took them to bed with me last night, and some high-heeled loafers that are REALLY high, and yet allow me to run for buses. These things are Miracles, especially when you have Weird Feet, as I do. (My feet go with the rest of me, but thankfully are not hairy.)

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