Sunday, March 30, 2014

In England

We got back last night. In England it seemed to be all  daffodils and spring rain and walks in Richmond Park and lunches by the sea. In Montreal it is still snowing and it is quite clear that spring will never come.

We travelled about a bit in England. Here is where we went.

Brighton

We go into the Royal Pavilion and I see enough from the entrance hall, before we've even bought our tickets, to go: JESUS.

A cheerful stranger on his way out hears me and says,  I know darling, isn't it fab, it's like a massive gay cathedral, just WAIT until you see the dining room. You will DIE. (I did not die, but we did shriek.)

Brighton, Pt 2

We saw Steve Coogan in a window.





























Tesco, Ware

I am buying a sandwich (no good can come of a shop-bought felafel wrap) and two men behind me haul their baskets up. One basket is full of Mr Kipling's Lemon Slices; the second is full of Tesco Chocolate Chip Cookies; the third, three bottles of wine and family-sized packets of Ready Salted crisps. I say, I must congratulate you, those are the finest baskets I have ever seen. One of the men says, you know, I got sick of those fad diets, they weren't working for me, so I invented my own.

Cambridge

I met Dave Shelton - known to me as internet friend and illustrator of the fine pictures you see in this masthead, known to everyone else as (award-winning, although he would never tell you that himself) author of the very brilliant A Boy And A Bear In A Boat - in person for the first time. It was everything we could have wished for and more. We talked of cashmere private jets and drank pints of beer.

Cambridge Pt 2

We stayed in a B&B run by two people who could not be less cut out to be B&B owners: very posh and very shy, although I liked them because they left you alone and once (according to Trip Advisor) 'accommodated a parrot in a room'.

They had a thing I have never seen before: a Pifco Boiled Egg maker that I think I broke by piercing the egg too enthusiastically.  It sort of frothed up and frondy bits stuck out of my egg. Has anyone else ever seen one of these? I am intrigued. I think it was made around 1973.

Hastings

We stayed in a B&B with a parrot on a pouffe, hand-written signs on everything and little pots of jam on the table in the morning labelled (as if written with the left hand) :

BLACK
BERRYJAM

and

STRAW
   BERRY
 JAM

and

RASP
BERRY
JAM

We had to choose our breakfast the night before. I would like a kipper but I won't, I said to the owner, they are delicious but there are other people here and they may not like the smell of fish in the morning.

The poached eggs I had instead were a chimera of poached and fried eggs, and the bacon was salty. Nice bacon, I said, expecting them to say, yes, it's from the local butcher, it is organic, locally sourced, home-cured and made from a pig called Rosie.  We changed to Tesco smoked, they said. And then the man in charge appeared: just a tiddler, he said, laying down before me the biggest kipper I have ever seen, splashing about in butter.  If you can't eat it all I'll give it to my two seagulls, said the lady.

Pett

We went with our two dear friends to eat delicious pulled pork from the back of a caravan. It rained and 10 Dutch teenagers rushed in; the caravan rocked; we admired each others' shoes. It stopped raining and we went for a mini walk on the beach. This was what it looked like. I promise I haven't done anything to these photographs: if anything, the sea glowed more than it does here:



Behind us apocalyptic clouds gathered, but strangely did not gather over the bit of Sussex that Paul McCartney lives in.  I don't know if the McCartney Microclimate officially exists, but if it doesn't, it should. Here is a photograph of it : this is what it truly looked like - no trickery or fancery.



Lewes

Despite apparently having the most terrifying bonfire night celebrations of anywhere on earth, Lewes - where more dear friends live - seems like an excellent place to live. It has proportionately more shops selling Recycled Overpriced French Tat than any other town in the UK. It also has very high quality cakes, which is reason enough to visit.



We ate a lot of cake that holiday, and saw a lot of friends. It was very nice. Nicer than the snowplough that just drove past and the thought of work in the morning, but I have the memory of cake, and that should see me through.

Pip pip!

NWM

*I told this story to Monkeymother who said, they must have been buying things for church. I am not sure what religion it is  but it is definitely one I would like to join.




Monday, February 24, 2014

Today (extract from email)

"...had to wait for cab in dread coffee shop
no cash so had to pay for coffee with card
minimum 5 bucks
so bought a 'biscotti'
fucking biscotti looked like a lobster would look like if it was a biscuit
wasn't going to eat it was going to give it to someone tomorrow
but couldn't even wrap it up so massive and frondy with stuff on it
so said give it to someone else
taxi finally turns up
i get in taxi spill coffee all over it
get to airport
flight delayed."

Saturday, February 15, 2014

I watch news of the floods in Britain with a Canadian friend

"With that flooding the French can just row in ... there are no trees in England, just hedgehogs, and that's why there's the flooding. And you haven't got guns. Which makes it even easier for them. Now's their chance."

"Are all the hedgehogs in little rowing boats?"

"Yes."


Thursday, February 13, 2014

Thursday, February 06, 2014

7 Essential Marketing Insights for Marketing To Baby Boomers


I work in an advertising agency. Sometimes I have to get up at 6am and go to hotels in airports to make sweeping statements about large groups of people I have not met to salesmen from places I will never visit. Today it was BABY BOOMERS.  I am generous, so if you too have to make such a presentation, here is the essential info. (NB: on my slides I carefully noted the following: SourceThe Internet, 2014 - and you should do the same.)

1. What is a Baby Boomer?
It depends what year it is when you read this, but according to the internet, they were probably born between 1946 and 1965.  So they could be my Dad, or they could nearly be my husband.

2. What should I do if I want to design packaging for them?
Consider the hands.  Their hands are going to fall off soon because of arthritis OR holding on too hard to their Harley-Davidson handlebars, so don't use that plastic they put new pairs of scissors in (that you then can't open - because you haven't got any scissors),  or small buttons.   Pre-1974 Sellotape is good, as is Velcro. (Those tapes they put on peas don't make sense to people of any age, so don't use those.)

Consider the eyes. As everyone knows, when you get past 40 your eyes fail and you go from being able to see the "9" on front of the Number 9 bus from a mile away to not being able to read the back of a packet of biscuits (let alone the back of prescription painkillers, which is why you can't remember what happened last Tuesday).   Because of this, you will be able to get all sorts of crap past anyone over the age of 40 -  for e.g. "contains equivalent of 23 spoons of sugar", or "1 portion = 156g saturated fat", or even "Contains formaldehyde".    No-one knows this, but this is why the lard piles on when you get past 39. It is not the fault of your metabolism. It is the fault of your failing eyesight.

3. What is the ideal retail environment for Baby Boomers? 
Somewhere full of expensive, branded stuff they can buy and then take home and enjoy because the kids have finally left home.

4. What should I do if I sell cars? 
Stop being a mental and designing cars for 25 year olds. They haven't got any money. Design cars for older people. They are loaded and have enough time to use the self-parking function while listening to "Sting Live In Montreux" on the 'car stereo'.

5. Are they comfortable with technology?
Steve Jobs was a Baby Boomer FYI. Also Gates. Etc. Baby Boomers are watching cat videos like the rest of us. If they are not doing that, they are reading The Sunday Times on their iPad minis.

6. Do they like music?
Their musical references and taste are approximately 100,000 times better than "Millennial Teens" (whatever the fuck they are).

You will say "One Direction", and they will just look at you and say,  "The Rolling Stones". You will say, "Katy Perry", and they will say, "Joni Mitchell".  "Justin Bieber", says the youth. "Talking Heads", says the Baby Boomer.  This one could go on forever. What is interesting is that Baby Boomers are able to like OLD music and NEW music and hold both in their heads at the same time - while also using the self-parking function and listening to "Sting Live in Montreux".

In conclusion, using either Bob Dylan and/or Petula Clark to sing a tune for your commercial is probably a good idea.

7. What do they worry about? 
a. Their children living at home forever.
b. Retirement funds.
c. Getting tickets for "Sting Live At The Albert Hall"

If you can invent a product that solves any of these problems, you will become rich.

8. What do they look like?
They come in many shapes and sizes. You can choose depending on what you like the look of. Here are some good examples:

No-one needs to see this sort of thing, Baby Boomer or not.

If this is what being a Baby Boomer
is like, I am IN.
If this is what Baby Boomers look
like, I am ALSO in (their pants).











































Coming soon: A Marketer's Guide to Millennial Teens (whatever the fuck they are).






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